منابع مشابه
Strategic Orientation of the Firm and New Product Performance
This research seeks to understand which of three different strategic orientations of the firm (customer, competitive, and technological orientations) is more appropriate, when, and why, in the context of developing product innovations. We propose a structural model of the impact of the strategic orientation of the firm on the performance of a new product. This impact is hypothesized to occur as...
متن کاملStrategic Orientation and Firm Performance in an Artistic Environment
Conventional marketing wisdom holds that a customer orientation provides a firm with a better understanding of its customers, which subsequently leads to enhanced customer satisfaction and firm performance. However, there are cautions that being too customer focused can lead to inertia, and anecdotal evidence suggests that it may be better to "ignore your customer" when developing new products....
متن کاملDoes the Strategic Orientation of a Firm Guide its Degree of Offshoring?
Despite the growing importance of information technology (IT) enabled offshore sourcing, there is relatively little academic research to understand the phenomenon. In this study, conceptualizing offshore sourcing as a strategic decision, and using the path dependency theory, we present a strategic sourcing model. Next, using secondary data, we empirically test the proposed model to study the ro...
متن کاملFirm Size, Strategic Communication, and Organization
This paper studies the relationship between firm size and the optimal organization structure by extending the two-division model of Alonso et. al (2008) to finite number of divisions. The firm must resolve the tradeoff between coordination and adaptation; relevant information for decision making is dispersed and communication is strategic. We compare the overall performance of centralization an...
متن کاملStrategic Assets, Capital Structure, and Firm Performance
Possession of strategic assets is a necessary condition for sustained competitive advantage. This condition is, however, not sufficient. Firms require financial management capability to realize the rents present in their strategic assets. The firm-specific nature of strategic assets implies that they be financed primarily through equity; other less specific assets should be financed through deb...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2019
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2019.01.004